Scented car tyres…what next?

Scented car tyres…what next?

Kumho Tire, USA have now introduced a new range of tires which are scented…you heard me right, there are scented! The ECSTA DX tires are available in aromas of lavender, neroli and jasmine. They are mainly targeted towards female drivers. Visitors to www.kumhotireusa.com can find the nearest Discount Tire store or TireRack.com will ship them for installation.

According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO’s tire technology. The tire is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus.

The tires even with their uniqueness can deliver the same level of performance like their competitors claims the company. The idea does sound unique and bizarre at the same time. Guess this will put an end to the burnt rubber smell now.

The ECSTA DX Aroma tire will be sold through Discount Tire stores and TireRack.com starting in the first quarter of 2007 in three sizes: 205/60R16 (MSRP $119), 215/60R16 (MSRP $125) and 235/60R16 (MSRP $138). The tires can be delivered and affixed to passenger vehicles at a KUMHO tire dealer.