Rolls Royce the car of choice for ultra-rich

Rolls Royce the car of choice for ultra-rich

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What can better describe your royalty or your richness than a Rolls Royce? A new survey of 500 bona fide rich people conducted by the Luxury Institute reveals that Rolls Royce is the most luxurious brand of 2006. However this position was held by Maybach last year. According to Milton Pedraza, CEO of the Luxury Institute, it was the consumers that have spoken and accordingly Rolls Royce is the ultra-luxury brand they recommend to their peers most often. There were few brands included in the survey like Aston Martin, Bentley, BMW, Ferrari, Lamborghini, Maserati, Maybach, Mercedes-Benz, Porsche, and Rolls Royce.

The participants, who were required to have a gross annual income of at least $200,000 and a net worth of $5,000,000, said only Rolls consistently provided superior quality, reputation, and service. Well it was only in one aspect where Maybach was able beat Rolls Royce and that was the “social status.”
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July 19, 2006 - 5:07 AM | Posted in - Others