‘Ford Individual’ program makes its debut

‘Ford Individual’ program makes its debut

Have you ever felt a slight twinge of discomfort, when showing your friends your new car only to realize that a dozen other people already have the exact same one? Maybe bits of change in the color but other things remain the same. Many of us would like to customize our vehicles to our own liking making it unique. Well, here is some good news from Ford!

Taking the lead from similar program run by BMW and Volkswagen Ford has now announced a new customization program for its vehicles that will allow customers to personalize their new cars by selecting from an enhanced range of features and equipment and been dubbed ‘Ford Individual’. This will be initially offered on the Ford S-MAX in three different levels of trim - sporty, luxury or hitec.

Customers can select from a wide rage of modification which include distinctive styles of alloy wheels and spoilers, as well as interior packages with alloy pedals and scuff plates for the Sporty Line. The Luxury line comes with High-quality leather and wood applications giving the refined look and the Hitec Line which includes premium audio systems and rear-view cameras.

These modifications will be fitted at the company modification centers, or in the respective production sites where the vehicles are manufactured.