"The exciting new Mondeo is very important to us", said Roelant de Waard, Ford of Britain's Chairman and Managing Director. "It's probably the most elegant car we've ever launched, and it's certainly the most technologically-advanced. Like the S-MAX, Car of the Year 2007, the new Mondeo will attract many new customers to our showrooms as well as delighting our loyal UK customer base," he said.

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I am no financial expert, but it doesn’t take a rocket scientist to figure out that Ford is in deep trouble, especially when figures like these are on the record. Ford has suffered a $5.8 Billion Quarterly Loss, which is the worst ever! Ford Motor Co.'s fourth-quarter loss widened to $5.76 billion on plunging sales of pickups and sport- utility vehicles, capping the worst year ever for the 103-year- old company. This is a result of Ford vehicle sales, including passenger cars, which have fallen 8 percent for the year. Sales of Ford's F-Series pickups, the best-selling vehicle in the U.S., dropped 12 percent last year, and the Explorer SUV fell 25 percent. Ford has previously suffered a loss of $123 million in the second quarter.

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It is good to see that all car companies are taking a big interest in developing more environmental friendly cars, which are low on dangerous emissions and good for the environment. Maybe if it all works out well, we will be driving one version or another of these many variants. First, there was the concept called Volt, which used the E-Flex system, and now here we have a Ford Edge with HySeries Drive. This impressive new concept was unveiled at the DC auto show. The HySeries Drive power-train was first shown in the Airstream concept.

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Now here is car I can look at in awe…the 1966 Shelby Cobra “Super Snake” generating an awesome 800hp. It is a car which existed some 40 years ago and still has more horses compared to today’s Dodge Viper. This particular car once owned by Carol Shelby himself, was sold at auction for $5.5 million to the car collector Ron Pratt. The car was sold at the at the 36th Barrett-Jackson Collector Car Auction on Saturday.

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Have you ever felt a slight twinge of discomfort, when showing your friends your new car only to realize that a dozen other people already have the exact same one? Maybe bits of change in the color but other things remain the same. Many of us would like to customize our vehicles to our own liking making it unique. Well, here is some good news from Ford!

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James Bond movies have always been famous for their car chases and every movie is expected to be introducing a brand new car. Right from Dr. No in which car chase sequences we purely based on the face acting of Sean Connery to the latest Pierce Brosnan chase sequence on the ice with him driving an invisible Aston against the baddy with the Jag. So which car will it be next? Will it be the Jaguar XF?

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Ford has unveiled the Airstream concept and for some reason has called this the futuristic car. I for one have to disagree on that and say – there is nothing “futuristic” about the way it looks. In fact to be honest it looks very much old –school. It does however, have a hydrogen hybrid fuel cell powertrain. So what exactly was ford doing? Making a futuristic box-car with an old school disguise?

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The 2008 Ford Focus was unveiled at the Detroit Auto Show. The two door coupe has a very simple however, unexciting design. The vehicle is a non hatch coupe and is marked by the two-bar "partial-Dave" grille and harlequin-eye headlamps. It comes with a 2.0-liter, Duratec 20 dual-overhead-cam, inline four-cylinder engine delivering 136 hp and new suspension tuning and chassis refinements. The engine comes with a five-speed manual transmission or a four-speed automatic. Keep reading for the official press release and photos.

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Ads or advertisements are something that display a product, in this case cars, to the public so people know what are the good points or the uniqueness in these vehicles. Recently however ads are being used in a…different way. Like the ad-wars between BMW-Audi-Subaru and this one between Ford Fusion against the Accord and Camry. Now, I am all for the little competition but showing down another car just so yours looks better is bad sportsmanship in my opinion.

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Here are two new videos of the all new Jaguar C-XF concept scheduled to debut at the 2007 North American International Auto Show in Detroit this month. This new four door coupe has been designed by Ian Callum, the designer of the Aston Martin Range. Click on “More” for two teaser videos (interior and exterior) after jump and read more about the car here.
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Ford means serious business with the introduction of the four-door Mustang called the Interceptor. The name gives a ring of a toughened soldier and rightfully so, the Interceptor does looks like one. Ford will be showing the new concept at the NAIAS at Detroit this month. The car is built on a Mustang platform and will be going up against the Chrysler 300.

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It was expected of Ford motors to introduce a new rear-wheel-drive Lincoln concept car at the North American Intentional Auto Show starting January 2007 in Detroit. This was viewed as Ford’s attempt to save the future of it’s historic but troubled luxury brand, the Lincoln. We now see here the Lincoln MKR concept which is the rear-wheel-drive scheduled to be introduced at Detroit Auto Show this month, but will the MKR be able to show a bright future for the Lincoln line-up?

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Ford will now be introducing a new system, dubbed “Sync” developed by Microsoft Corporation. The technology is based on Microsoft's automotive operating system. This new Bluetooth wireless and in-vehicle operating system will allow for hands-free cell phone communication and other wireless information transfers inside the car, including the ability to receive emails. The “Sync” will be introduced by Ford and Microsoft Corporation at the Detroit Auto Show in January and the Consumer Electronics Show in Las Vegas.

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Out of the current Aston Martin range the V8 Vantage is the closest that gets you to a pure sports car experience. It is also arguably the best looking Aston of them all. This can only be confirmed by the AUTOMOBILE MAGAZINE All-Star for 2007 the Aston Martin V8 Vantage was noted as the design of the year.
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Jaguar’s new concept car, the C-XF will make its public debut at the North American International Auto Show in Detroit next month. With this car Jaguar reveals the design direction for the next decade or more and offers clues to the appearance of the forth coming S-type replacement, the X and also the next generation of the XJ luxury sedan. The four-door coupe has been designed by Ian Callum, the designer of the Aston Martin Range and the latest Jaguar XK. He said that “This is about re-establishing Jaguar,” he says.

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